# B2B Outreach Case Studies with Real Numbers

These case studies show how OT9 evaluates B2B outreach in Russia and the CIS: by companies reached, replies and clear buying signals—not vanity metrics. They draw on our own campaigns and include both useful patterns and situations where outreach was not the right commercial fit.

**Figures:** 3 224 000 — emails sent across our campaigns; 5.93% — of contacted companies replied; 6 500 — clear yeses: a request for details, a proposal or a meeting

## How we count results in these case studies

We evaluate results at company level, not email level. A company may receive more than one touchpoint, so the number of companies contacted and the number of emails sent are different measures; the reply rate is calculated from contacted companies.

We publish the limits of the channel as well as the useful outcomes. A reply matters only when it leads to a commercially relevant next step, as defined on our <a href="/en/guarantees/">lead guarantees</a> page.

## Case themes: lists and segmentation

- Comparing broad lists with a narrowly defined target segment.
- Assessing whether the available market is large and specific enough for outreach.
- Using a relevant business trigger instead of a generic opening.
- Testing a small, focused segment before committing to a wider launch.
- Separating contact-data issues from a weak market proposition.

## Case themes: messaging and outreach execution

- What the first message needs to establish before a conversation can begin.
- How to distinguish genuine interest from a polite or neutral reply.
- Why reply handling matters after the initial outreach.
- How an event, market change or specific business context can shape an opening.
- How email, Telegram and LinkedIn fit different stages of a B2B conversation.

## When outreach is not the right fit

Outreach is not a substitute for a proven offer. It is a poor fit when the economics cannot support a B2B sales cycle, when there is no clear buyer need, or when a complex procurement process prevents a single decision maker from moving the conversation forward.

That is why we begin with fit, segment and offer assessment before discussing scale. Our <a href="/en/how-we-work/">launch process</a> is designed to test whether the channel can support your sales task before it becomes a larger commitment.

## How to use these case studies for your business

Do not copy an absolute result from another market. Look at the decision behind the campaign: who was selected, why the opening was relevant and whether the replies created qualified commercial conversations.

Russia and the CIS require local assumptions. Business buyers often read their own email, Telegram is a working business channel, and international data tools do not provide the same coverage or reliability they may offer elsewhere.

## Frequently asked questions

**Are these client case studies?**

No. The published analyses are based on OT9’s own campaigns. We do not publish client lists, offers or results because they are commercially sensitive.

**What does the 5.93% reply rate measure?**

It is the share of contacted companies that replied across our campaigns. It is not calculated from total emails sent, because a company can receive more than one touchpoint.

**What counts as a clear yes?**

A clear yes is a request for more details, a commercial proposal or a meeting. Unsubscribes, refusals and neutral messages are not counted as leads.

**Can my company expect the same results?**

Not directly. Results depend on the segment, offer, timing and the commercial reality of your market, so an initial test is used to evaluate fit before a broader rollout.

**Why publish cases where outreach was not a fit?**

A high level of attention does not automatically create revenue. Showing the limits helps you decide whether outreach is appropriate for your offer before investing in a larger campaign.

---
Source: https://ot9.ru/en/case-studies/ · OT9 (KAP Group) · updated 2026-08-10