What question does the sprint answer?
The sprint answers a narrow management question: will a defined group of Russian companies discuss this product under the conditions currently available? It is designed for a manufacturer or B2B supplier that has a working product but lacks direct evidence from Russian buyers, distributors or project partners.
It is not a market-size slide deck and not a guarantee of revenue. Market-entry decisions improve when company research is joined to live conversations: who owns the question, which applications matter, what information buyers request, why they decline and whether a local channel partner is required. The wider decision framework is explained in Russia market entry for B2B companies.
| Input from the client | Work by OT9 | Output |
|---|---|---|
| One product family and its applications | Segment buyer types and account criteria | A testable Russian market hypothesis |
| Technical and commercial materials | Prepare a Russian proposition and reply logic | Messages buyers can evaluate |
| Confirmed exclusions and constraints | Research and verify target companies | A clean account base |
| A technical owner for questions | Run contact and qualify responses | Interested contacts and full context |
What is included in the 30-day scope?
- Market segmentation by product application, buyer type, industry and relevant Russian regions.
- Collection and verification of 300-500 target companies with working addresses for the relevant departments.
- Preparation of a Russian-language commercial proposition tailored to the client's product.
- Deployment of separate campaign infrastructure, including domains, mailboxes and deliverability control where email is used.
- Campaign operation and reply handling: qualification of interest, need, responsible role and timing for each responding company.
- Handover of interested contacts, correspondence context and a final report with the next recommended step.
The 300-500 range describes the agreed research scope, not a claim that every account will be contacted or will reply. Final reachable volume depends on the segment definition, available business contact routes, exclusions and the evidence found during research.
A sprint may focus on industrial buyers or on potential distributors. When the two audiences need different reasons to engage, they are treated as separate hypotheses rather than combined into one sequence.
What happens during each stage?
Research and proposition
OT9 turns the client's product description into inclusion and exclusion rules. We identify the Russian company types likely to buy, resell, specify or integrate the product, then prepare a proposition around a concrete application. Generic statements such as “high quality and competitive prices” are replaced with evidence a buyer can evaluate.
Market contact and qualification
Contacts are made in Russian through suitable business channels. Replies are not scored only as positive or negative. We record whether the company buys the category, who owns the decision, what specifications or terms matter, whether timing is active and what next step was requested.
Decision report and handover
The client receives the target-account data permitted by the scope, the interested contacts, the conversation history needed for follow-up, repeated objections and a recommendation. That recommendation may be to scale a segment, change the offer, test a channel-partner route or stop before spending on a larger launch.
How is a useful reply distinguished from a lead?
A reply is evidence, but it is not automatically a sales lead. A useful positive signal is an explicit request for product detail, commercial terms, a sample, a proposal, a call or an introduction to the responsible colleague. A referral identifies the buying structure. A reasoned refusal can reveal a missing certification, unsuitable specification, existing supplier or wrong timing.
- Qualified interest: the company confirms relevance and agrees a concrete next action.
- Conditional interest: the company names a requirement that must be met before discussion continues.
- Referral: the recipient identifies the correct function or person.
- Market evidence: the refusal explains a product, timing, channel or commercial mismatch.
- No conclusion: delivery or silence alone does not prove demand or rejection.
This distinction keeps the final report useful for management. A small number of well-qualified conversations can answer more than a large spreadsheet of unexamined responses.
What is outside the service?
OT9 does not import or export goods, act as distributor or commercial agent, sign contracts for the client, receive product payments, clear customs, obtain certification or guarantee sales. The foreign supplier remains responsible for its product, technical claims, commercial terms and the legality of the proposed transaction.
Before launch, the client must check product classification, export controls, sanctions, end use, counterparties, logistics and banking with current official sources and qualified advisers. OT9 implements confirmed account exclusions but does not replace legal or customs review. Country-specific preparation is set out for Chinese suppliers and Turkish suppliers.
What does OT9 need from the supplier?
- A defined product family, principal applications and the buyer problem it solves.
- Accurate technical material in English and any existing Russian material.
- Target and excluded industries, regions, company types and counterparties.
- Commercial boundaries the first contact may state, including delivery geography and minimum practical order where relevant.
- A named technical or commercial specialist who can answer substantive questions promptly.
- Confirmation that the supplier has reviewed export, sanctions, logistics and payment feasibility for the proposed direction.
If these inputs are not ready, we define the gap before outreach. Launching with changing specifications or unconfirmed transaction feasibility would generate misleading market evidence.