What managed email outreach includes
Email outreach is a full operating cycle, not a list upload. You do not need separate in-house specialists for targeting, deliverability, copywriting and reply handling: the OT9 unit covers those functions together.
- Brief and ideal customer profile. We define the industry, company profile, geography and decision-maker roles worth approaching.
- Company research and contact validation. We build a target list around your profile, identify relevant business contacts and remove invalid or risky records.
- Sending infrastructure. We prepare separate sending domains and mailboxes so your primary corporate domain is not used for outreach.
- Email sequences. We write the first message and follow-ups around a relevant reason to contact the segment, a company-specific fact where appropriate and a clear offer.
- Controlled delivery. We monitor acceptance, bounces and signals that require attention, then adjust the campaign when needed.
- Reply handling and qualification. A person reads responses, follows the agreed process and hands over conversations that meet your qualification criteria.
Launching email outreach in Russia and the CIS
A proper launch needs preparation before the first campaign is sent. New sending infrastructure must establish a normal sending history; skipping that work puts deliverability and your brand at risk.
This matters especially in the Russian and CIS market. Corporate buyers often use local mailbox providers, decision-makers commonly read their own email, and a message must earn attention through relevance rather than generic sales language.
What determines the result
Cold email performance depends on four connected factors. A weak link in any one of them can undermine the whole campaign.
- Targeting quality. Even excellent copy will not work when it reaches companies outside the real buying segment.
- Deliverability. An email that does not reach the inbox has no commercial value, so address quality and sender reputation are monitored throughout.
- Offer and copy. Buyers respond to a concrete proposition, a clear fit and an understandable next step—not broad claims about being a market leader.
- Reply speed. Interest cools quickly. Your sales team needs to take over qualified conversations without leaving them unattended.
Across 360 campaigns using 1,100 sending mailboxes in 85 Russian regions, we have seen the same setup perform very differently between segments. Early outreach is therefore used to test fit and messaging before expanding what is working.
What we need from you
Managed service does not mean zero client involvement. We need enough input to represent your offer accurately and qualify replies in a way your sales team can use.
- A completed brief covering your product, deal size, target customer and the reasons existing customers buy.
- Access to a product expert who can answer practical questions needed for the copy and objection handling.
- A salesperson or commercial owner ready to take over qualified conversations.
- Feedback on handed-over leads so we can refine qualification criteria.
Sending domains, mailboxes and monitoring remain on our side. Your main corporate domain does not take part in the outreach.
How we measure results
We do not treat emails sent or email opens as the result. Open data is unreliable, so it is not a sound basis for commercial reporting.
We measure the progression from a contacted company to a reply, qualified interest and a handed-over conversation. The definition of a lead is agreed before launch; see our <a href="/en/guarantees/">lead guarantees</a> for the principles.
Our reference baseline is 3,224,000 emails sent to 811,200 companies, with 48,100 companies replying and 6,500 explicit yeses. These figures cover different niches and offers; they are evidence of our operating history, not a promise that every segment will perform the same way.
The wider process, from brief to sales handover, is set out in <a href="/en/how-we-work/">How We Work</a>.
When email outreach is not the right fit
A direct answer saves both sides time. We may advise against launch in the following situations.
- Your deal value is too low to support the economics of targeted outreach and sales follow-up.
- Your market consists mainly of microbusinesses without a defined decision-maker role.
- There is no clear offer, meaningful point of difference or reason to start a conversation.
- Nobody on your side can take qualified replies into a real sales process.
- You need a finished result immediately and cannot allow time for a responsible launch.
Pricing
Pricing depends on target-list scope, the number of segments, the depth of personalisation and whether OT9 handles replies or passes them directly to your team. Initial preparation and ongoing campaign management are scoped separately.
See <a href="/en/pricing/">pricing for Russia and CIS outreach</a> for service options. If you first need to assess whether email is viable for your segment, request a <a href="/en/free-audit/">free outreach audit</a>.