How we count results in these case studies
We evaluate results at company level, not email level. A company may receive more than one touchpoint, so the number of companies contacted and the number of emails sent are different measures; the reply rate is calculated from contacted companies.
We publish the limits of the channel as well as the useful outcomes. A reply matters only when it leads to a commercially relevant next step, as defined on our <a href="/en/guarantees/">lead guarantees</a> page.
Case themes: lists and segmentation
- Comparing broad lists with a narrowly defined target segment.
- Assessing whether the available market is large and specific enough for outreach.
- Using a relevant business trigger instead of a generic opening.
- Testing a small, focused segment before committing to a wider launch.
- Separating contact-data issues from a weak market proposition.
Case themes: messaging and outreach execution
- What the first message needs to establish before a conversation can begin.
- How to distinguish genuine interest from a polite or neutral reply.
- Why reply handling matters after the initial outreach.
- How an event, market change or specific business context can shape an opening.
- How email, Telegram and LinkedIn fit different stages of a B2B conversation.
When outreach is not the right fit
Outreach is not a substitute for a proven offer. It is a poor fit when the economics cannot support a B2B sales cycle, when there is no clear buyer need, or when a complex procurement process prevents a single decision maker from moving the conversation forward.
That is why we begin with fit, segment and offer assessment before discussing scale. Our <a href="/en/how-we-work/">launch process</a> is designed to test whether the channel can support your sales task before it becomes a larger commitment.
How to use these case studies for your business
Do not copy an absolute result from another market. Look at the decision behind the campaign: who was selected, why the opening was relevant and whether the replies created qualified commercial conversations.
Russia and the CIS require local assumptions. Business buyers often read their own email, Telegram is a working business channel, and international data tools do not provide the same coverage or reliability they may offer elsewhere.