What the service includes
- Audience research. We define your ICP by industry, company size, geography and decision-maker roles, then assess whether that audience is genuinely present and active on LinkedIn before launch.
- Profile preparation. We bring the sender profile into working order: photo, headline, summary, experience and visible activity. Decision-makers check who is writing before they read the message.
- Account development. The profile builds a normal professional presence before outreach begins, with credible network activity and content.
- Targeted outreach. We run connection requests, follow-up messages and InMail where appropriate, using messaging agreed with you.
- Reply handling. We manage conversations under agreed scripts, qualify interest and pass your salesperson a contact with the conversation history.
If LinkedIn is only one part of the assignment, we can combine it with email and Telegram in a coordinated sequence. See our <a href="/en/services/multichannel-outreach/">multi-channel outreach service</a>.
How we work with Russia-related access restrictions
LinkedIn access, registration and subscription payment can be difficult for Russia-based businesses. We do not build campaigns around technical evasion or disposable profiles: they put the account, its network and the campaign at unnecessary risk.
- International business structure. Outreach is run through your non-Russian entity where available, or through an appropriate contractor arrangement.
- Real professional profiles. Messages come from real people: your employees or our specialists with credible professional histories.
- Platform-respectful operations. We work within platform rules and preserve account quality rather than pursuing artificial volume.
Campaign pace and expectations
LinkedIn is a focused channel, not a mass-mailing channel. Platform controls make it better suited to priority accounts, narrow audiences and higher-value deals than to broad-volume prospecting.
For reach across a larger company list, email is usually the primary channel; LinkedIn adds context and a visible sender profile for selected decision-makers. The channels can work together, but they solve different parts of the task.
Profile preparation takes time, and useful conversations build over the following weeks. We assess the campaign over a meaningful operating period rather than promising an outcome immediately after launch.
What affects the result
- Whether your audience uses LinkedIn. It can be strong for technology, SaaS, consulting and international business; some Russian and CIS sectors are better reached through email or Telegram.
- The sender profile. Role, experience and visible professional activity affect whether a decision-maker accepts contact.
- List accuracy. A narrow, well-defined segment matters because each outreach action should be directed at the right person.
- The first message. A concise reason for contacting this specific company works better than a generic invitation.
- Your response speed. A qualified LinkedIn reply should be handled by your team on the day it is passed over.
What we need from you
- Your ICP: industries, company size, geography and decision-maker roles
- A team member who can be the sender, or approval to work through our specialist
- A clear product description, deal size and examples of successful sales situations
- A salesperson who can take qualified contacts and respond promptly
- A non-Russian legal entity if you want outreach run from your own structure
At the start, your involvement is a briefing and approval of the offer and messaging. After launch, you receive a regular summary of outreach activity, accepted connections, replies and next steps.
How we measure the result
We do not treat profile views or connection counts as the outcome. We track accepted connections, replies and explicit positive signals: a request for details, a proposal or a meeting.
The definition of a qualified result is agreed in advance and aligned with our <a href="/en/guarantees/">lead guarantees</a>. We do not promise a reply percentage before research: it depends on the niche, profile, geography and audience quality.
When LinkedIn outreach is not the right fit
A direct answer saves both sides time:
- Your decision-makers are not active on LinkedIn. In many Russian and CIS sectors, email and Telegram are more practical working channels.
- You need broad volume immediately. LinkedIn is not designed for mass-scale outreach.
- You are not prepared to use a compliant international structure or a contractor arrangement for access.
- You need a result within days. Profile development and relationship-building take time.
- No one can respond to interested contacts promptly. LinkedIn conversations cool quickly.
How much LinkedIn outreach costs
Pricing depends on the number of sender profiles, campaign scope, geography and the structure used for access. Russia-only, CIS-wide and international campaigns are different assignments, so we calculate the scope after the briefing. See <a href="/en/pricing/">B2B outreach pricing</a> for pricing guidance.