OT9 TOOLS

Cold outreach tools for Russia and the CIS

Use these free tools to plan a B2B outreach campaign before you launch: estimate the contacts and sending capacity you need, check domain authentication and prepare first-touch messages. They are built for the Russian and CIS market, where Yandex 360 and Mail.ru inboxes matter, Telegram is a working business channel, and decision-makers often read their own email.

Case studies

5.93%

of companies reached replied across our campaigns

97.7%

of addresses accepted an email with properly configured infrastructure

420

sender inboxes support our outreach volume

What to calculate before launch

Before the first wave, answer two questions: how many companies must be reached to support your meeting plan, and whether your sending setup can carry that volume. Use a lead and revenue calculator to work backwards from meetings, average deal value and your assumed reply rate.

Estimate the required company list and monthly outreach volume from your commercial target.
Estimate the domains and sender inboxes required to support that volume without putting domain reputation at unnecessary risk.

A reasonable starting assumption is our verified figure: 5.93% of companies reached replied across our campaigns. Your result will differ with the niche, offer and contact quality. For the operating model behind an outreach launch, see <a href="/en/how-we-work/">how we work</a>.

How to check infrastructure before the first wave

Technical setup determines whether a recipient sees the email at all. In our campaigns, 97.7% of addresses accepted an email when infrastructure was configured properly; that is the result of sound authentication and clean contact data, not a favour from mailbox providers.

Check SPF, DKIM and DMARC before sending. A single faulty record can undermine domain trust.
Review domain readiness, sender inbox setup and contact-data validity before launch.
Retest after every correction, allowing DNS changes to propagate before you send.

This matters especially in Russia and the CIS, where local mailbox providers are central to B2B communication. The delivery check should be complete before any meaningful volume is sent.

Templates for first touches

The first message matters more than formatting or signature design. Build it around a clear offer, one relevant fact about the recipient’s company and a short question that makes a reply easy.

Email templates should give you a structure, not a message to copy unchanged.
Telegram and LinkedIn messages need a shorter first touch and should avoid trying to explain everything at once.
Personalisation must be specific enough to show why the company was selected.

Telegram is a practical business channel in the region, but it is not a replacement for relevance. A generic message reads as mass outreach in any channel.

When these tools are not for you

You have not defined your ICP. A calculator can quantify outreach volume, but it cannot decide who needs your offer or why.
Your offer does not fit in one paragraph. Planning tools model responses to a clear proposition; they do not create demand for an unclear one.
You sell B2C or mass retail. These tools are designed for B2B sales cycles with identifiable decision-makers and meaningful deal value.
You need leads immediately. Outreach infrastructure needs preparation; no calculator removes that lead time.

A calculator models a scenario, not a promised result. The reply-rate assumption is a hypothesis that only a first real campaign can confirm or disprove.

FAQ

Are these tools free?

Yes. The planning tools, infrastructure checks and message frameworks are available without registration. They reflect the same practical questions we address before launching our own campaigns.

How accurate is the lead calculator?

It calculates a scenario from the assumptions you enter; it is not a forecast. Use 5.93% of companies reached as a reference point from our campaigns, then validate your own rate with a real first wave.

What is the difference between lead planning and infrastructure planning?

Lead planning estimates the number of touches required for your meeting target. Infrastructure planning estimates the sending capacity required to support that volume while protecting domain reputation. Work through them in that order.

Can I send a template exactly as written?

No. A template provides the structure: offer, relevant company fact and concise question. Without a real detail about the recipient, it will read as a generic broadcast.

What should I do if a DNS check finds an error?

Correct the record, wait for the DNS update and run the check again. Do not send meaningful volume with broken authentication, as it can damage deliverability and domain reputation.

Calculate it yourself, or let us review it

Tell us your niche, average deal value and required monthly meetings. In a free audit, we will outline the outreach volume and infrastructure your funnel requires—and tell you directly if outreach is unlikely to pay back.

Pricing

24 hours

that is how long it takes us to come back with numbers for your segment