What the free review covers: six checkpoints
We use the same framework we apply to our own campaigns. This is not a generic opinion: we inspect each link in the chain, from the contact list through to the sales response.
- Target data. Where contacts came from, how they were collected, whether companies are deduplicated and how much of the list is technically unusable.
- Sending setup. Sending domains, mailboxes and authentication records. We review SPF, DKIM and DMARC from the outside; no DNS access is required.
- Deliverability. Bounces, spam signals and inbox placement with the main local providers, including Yandex 360 and Mail.ru.
- Copy. Subject line, opening, offer and call to action. We check whether the email gives the recipient a concrete reason to respond.
- Sequence. The order of touches, timing and what happens after silence. A single message and a structured sequence are different systems.
- Reply handling. Who answers requests for details, how quickly they respond and where qualified interest goes next. Fast sending does not help if replies sit unanswered.
For an overview of how outreach works in this market, see B2B outreach for Russia and CIS. The review is different: it examines your campaign rather than an average market situation.
What we need from you
The process is deliberately light. We do not need CRM access or mailbox passwords.
- Campaign statistics for the last 1–3 months: sent, delivered and replies.
- Two or three emails from the sequence exactly as recipients received them.
- A description of the target segment and how the list was assembled.
- The sending domain, so we can review public records and reputation externally.
- Thirty minutes for a call if the export raises questions.
If you have not launched yet, the review can still help. We assess the launch plan, draft emails and segment logic before you commit budget and reputation.
Timing and what you receive
The standard turnaround is 3–5 business days after we receive the export. If several campaigns or a large volume require more time, we tell you before work begins.
The result is a written summary, not only a conversation. It includes:
- A diagnosis for each of the six checkpoints: sound, needs attention or critical.
- One or two priorities most likely to improve the result.
- What is already working and should not be disrupted.
- What an in-house fix requires and how long it is likely to take.
The summary remains yours whether or not we work together afterwards. Where your team can implement a recommendation independently, we say so plainly.
What determines how precise the review can be
A diagnosis is only as good as the inputs. A few limits are worth stating upfront:
- Completeness of reporting. Without a breakdown by domain and mailbox, some conclusions remain hypotheses.
- Age of the data. A campaign from six months ago says little about a domain's current reputation.
- One message instead of a sequence. We can assess the list and copy, but not sequence mechanics that were never used.
- Unseen reply handling. We can see replies received, but we need your context to assess what happened inside the sales team afterwards.
When this review is not for you
To avoid wasting your time, here are the boundaries.
- B2C or consumer mailing. We work only with B2B outreach in Russia and the CIS; consumer outreach is a different task.
- No data to share. Without an export and the actual emails, the review becomes guesswork.
- A request to confirm a fixed conclusion. We report what the data shows, including when the bottleneck is the offer, price or sales follow-up rather than outreach.
- A one-off send to a few hundred people. At very small volumes, the data rarely reveals a reliable pattern.
If you are unsure whether your case fits, describe it when you contact us. We will give you a direct answer, including when the review is not the right next step.
Why it is free and what happens next
The review lets you see how we work using your actual data. You receive a plan for correcting the campaign; we learn whether we can usefully help further.
- You implement the recommendations internally.
- You return for focused support with the list, sending setup or sequence copy.
- You hand over the channel as an ongoing outreach engagement.
If you decide to continue, scope and budget depend on your list volume, channels and current setup. See pricing for the available formats.