How white-label outreach works: who does what
The division is straightforward: you own the client relationship; we run the outreach operation. Your agency sells the service, agrees the offer and communicates with the client. OT9 handles the campaign work behind your brand.
- Your agency: sales, client brief, offer and copy approval, commercial terms, and lead handover.
- OT9: isolated sending infrastructure, lead-list work, campaign copy, delivery, reply handling, and branded reporting.
The contract and invoices remain between your agency and its client. We work with you as a subcontractor and do not appear in client correspondence. See our approach for partners and agencies.
What the service includes
- Brief and market assessment. We review the client’s product, audience, geography and offer, then define an ICP and segments.
- Infrastructure. We use separate sending domains and inboxes so the client’s primary domain does not carry campaign reputation risk.
- Lead list. We build and verify decision-maker contacts against the agreed ICP, remove undeliverable addresses, and prevent duplicate company contact.
- Copy. We prepare a sequence in the client’s voice and agree drafts with your agency before launch.
- Launch and management. We monitor delivery and handle inbound replies according to approved response rules.
- Lead handover. We pass qualified replies to you or the client’s sales contact with the conversation context.
The operating cycle follows the same principles as our full-service outreach. The difference is that every external asset is presented under your brand.
Reporting your client receives
We prepare updates in a neutral format or your agency’s visual style, with no OT9 reference. You deliver them as your own reporting; cadence and fields are agreed before launch.
- Volume: companies contacted and emails sent.
- Delivery: accepted addresses and bounces. Across our campaigns, 97.7% of addresses accepted the email and 2.3% bounced.
- Replies: companies that responded, grouped by intent such as interest, refusal, or clarification.
- Leads: explicit positive replies requesting details, a proposal, or a meeting, with conversation context.
Reports show only campaign facts. We do not substitute projected engagement for results, because your client can ultimately verify the outcome in its CRM.
Timing and what shapes the result
Preparation usually takes two to three weeks for the brief, infrastructure, list work and copy approval. Initial replies commonly arrive during the first two weeks of sending, while a campaign is best assessed over two to three months.
Russia and the CIS require local operating assumptions. Business buyers often use Yandex 360 and Mail.ru inboxes, Telegram is a working business channel, and decision makers frequently read their own email.
- Product and offer: a specific proposition with a clear benefit performs better than a generic request to discuss cooperation.
- ICP accuracy: across our campaigns, 5.93% of contacted companies replied, but results vary substantially by segment.
- Market size: a narrow market may contain too few target companies to support large-volume expectations.
- Lead response speed: a promising reply cools down when the client’s sales team waits days to respond.
What we need from your agency
- A client brief covering product, price range, target audience, geography, and excluded segments.
- One accountable person to approve copy and reply rules.
- A lead-handover process: who receives a contact, how quickly, and what counts as qualified.
- Feedback on the quality of handed-over leads so the campaign can be adjusted.
- Realistic client expectations, especially in narrow markets.
If your client needs to join working calls, we can participate as your agency’s subcontractor under an agreed introduction. We do not initiate contact with your client.
When white-label outreach is not the right fit
Lead-generation subcontracting is not universal. We will decline the work or recommend another route when the setup is unlikely to be commercially sound.
- The agency has not sold the project yet and needs outreach merely to assemble a proposal.
- The client has no one available to handle qualified replies.
- The niche has too few target companies and too little deal value for outreach to make sense.
- The agency requires a guaranteed number of leads before the first campaign wave.
A lead is defined before launch, not retroactively. See what counts as a result and review whether the client’s market fits in our industries.
Pricing and how results are counted
Pricing depends on channels, lead-list scope, and the depth of reply handling. We do not publish fixed white-label fees on this page; see pricing for the service structure. Agency partners receive subcontracting terms that leave the client-facing margin with you.
We measure results in qualified leads handed over, not emails sent. The qualification definition is agreed before launch—for example, a reply requesting a proposal, further details, or a meeting. Across our campaigns, we have recorded 6,500 explicit positive replies.