DELIVERABILITY & REPUTATION

Email Deliverability for Russia and CIS

Email deliverability is whether a recipient’s mail provider accepts your message and keeps it out of Spam. We set up SPF, DKIM and DMARC, assess domain reputation, prepare sending infrastructure and test inbox placement across the Russian and CIS email environment, including Yandex 360 and Mail.ru.

Case studies

97.7%

of addresses accepted email across our campaigns; bounce rate 2.3%

420

sender inboxes in our infrastructure

3,224,000

emails sent in our own campaigns

What the service includes

Audit. We review DNS records, domain reputation, bounce and complaint history, then establish where messages are currently landing: inbox, spam or rejection.
Email authentication. We configure SPF, DKIM and DMARC so providers can verify the sender and apply the intended policy.
Sending infrastructure. Outreach runs from separate sending domains, keeping your primary corporate domain away from cold-email risk.
Mailbox preparation. New sender inboxes are introduced gradually and monitored before they carry campaign traffic.
Volume distribution. Sending is spread across inboxes and providers to keep activity consistent and manageable.
Inbox-placement testing. We send control messages to test inboxes at relevant providers before and during outreach, then investigate any movement towards spam.

The outcome is an operating sending setup: correct DNS records, prepared sender inboxes, a safe distribution model and regular placement checks. It is not a report that leaves implementation to you.

How long it takes

An authentication and infrastructure review can start quickly, but stable inbox placement takes time. New sending domains and inboxes need a gradual introduction; restoring a damaged reputation can take longer, and in some cases replacing a heavily compromised domain is the more sensible route.

We set the timeline after reviewing your domains, sending history, list quality and required scale. Skipping the preparation stage may create a faster launch, but it usually increases bounces, spam placement and the risk to the domain.

What determines inbox placement

Four factors matter: domain and IP reputation, list quality, message content and recipient behaviour. DNS authentication addresses only part of the picture; it cannot compensate for outdated contacts, irrelevant offers or messages that read like bulk advertising.

This matters especially in Russia and the CIS. Business decision-makers often read their own email, while Yandex 360 and Mail.ru apply their own filtering signals; Telegram may also be a practical follow-up channel, but it does not repair a weak email setup.

We therefore treat deliverability, list quality and copy as one system. If the underlying list needs work, see our <a href="/en/services/list-verification/">email list verification service</a> before increasing sending activity.

What we need from you

Access to your domain registrar or DNS host, or an administrator who can apply the required changes.
Administrative access to corporate email where it is relevant to the setup.
Approval for separate sending domains.
Your offer and existing email copy, or a brief for us to develop the messaging.
A short briefing on your current sending history, target market and the issue you are seeing.

Your internal IT team is involved only where access or DNS approval is required. We handle the delivery work itself.

How we measure the result

“Delivered” in a sending platform only means the recipient server accepted the message. It does not show whether that message reached the inbox or was filtered into spam.

We monitor bounces, inbox placement in test inboxes at relevant providers and replies as the practical end result. Across our campaigns, 97.7% of addresses accepted email, with a 2.3% bounce rate; 5.93% of companies contacted replied.

If your results are weaker, the audit identifies whether the loss is primarily in the list, sender reputation or content. You can begin with a <a href="/en/free-audit/">free cold outreach audit</a>.

When this is not for you

You need to send tomorrow. If there is no time to prepare sender domains and inboxes, we are not the right fit.
Your list has not been checked. Old or purchased contact lists can damage a domain before technical improvements have time to work.
Your offer is restricted or likely to generate complaints. We do not take projects involving prohibited, deceptive or high-complaint offers.
You expect DNS alone to solve outreach. Correct authentication helps mail providers trust the sender, but it cannot create relevance or demand.

Deliverability is necessary, not sufficient. It removes technical causes of spam placement; it does not replace a reliable list, sound segmentation or credible copy.

Pricing and where to start

Pricing depends on the sending scale, the number of domains and inboxes required, and the current condition of your sender reputation. A clean setup and remediation of an already damaged domain are different scopes of work.

See <a href="/en/pricing/">outreach pricing</a> for the available engagement formats. Start with an audit: we review authentication, reputation and placement, then give you a clear scope and order of work.

FAQ

SPF and DKIM are configured, but our emails still go to spam. Why?

Authentication proves that you are authorised to send from the domain; it does not guarantee inbox placement. Providers also assess sender reputation, bounce and complaint signals, message content and how recipients engage with the email.

Can we use our main corporate domain for cold outreach?

It is technically possible, but usually a poor commercial decision. Cold outreach carries complaint risk, so we use separate sending domains while your primary domain remains dedicated to customer and operational correspondence.

What should we do if our domain is on blocklists?

First, we identify the likely cause and assess how far the reputation has deteriorated. Depending on the findings, remediation may be viable; where a domain is deeply compromised, a new sending domain can be the more reliable option.

What is the difference between deliverability and inbox placement?

Deliverability means the recipient server accepted the message instead of rejecting it. Inbox placement means where the accepted message appears: the inbox or the spam folder.

Will deliverability work fix a weak campaign?

It fixes technical and reputation-related barriers to receiving the message. It cannot make an outdated list, vague offer or irrelevant email sequence perform, so we review those elements alongside the infrastructure.

Find where your emails are getting lost

Request an audit and we will review your domain authentication, reputation and inbox placement, then return with a clear view of what needs fixing and in what order.

Pricing

24 hours

that is how long it takes us to come back with numbers for your segment